Print Advertising Essay Example | Topics and Well Written Essays - 500 words

Print Advertising - Essay Example Several propaganda devices are used in the ad including glittering generality and band wagon appeals.   Glittering generality sets the light bulb up as a preferred method of reducing energy use and conserving the environment without sacrificing personal comfort.   However, very little information about this light bulb or the technology behind it is actually shared.   Instead, consumers are directed to visit a website that presumably gives them this information.   Band wagon appeals are made when the suggestion is inferred that everyone is making the switch, such as Ashley, who is pictured in the ad as being just an ordinary woman with a satisfying solution to a difficult problem.     I am actually relatively neutral about the ad.   Initially, I found it very attractive because of its use of color.   The light blues and greens pulled at me and made me feel comfortable and at home.   The friendly look on the woman’s face and her desire to share her new discover y with me appealed to my emotions and made me want to like the ad itself.   However, as I looked over it in greater detail, I learned that it was offering an energy efficient halogen bulb, which, in my personal experience, generates a high level of ambient heat and is therefore not a good option.   I also felt resentful that the ad provided me with no real information about the product and manipulated when I found myself going to the website.   Thus, cognitively, I did not like the ad and would probably not buy the product.  

Introduction to Rhetorical Studies Essay Example | Topics and Well Written Essays - 500 words

Introduction to Rhetorical Studies - Essay Example This essay will examine an example of a symbolic action, identify the audiences, and identify the second and the third persona show what the audience agency is. Language can be used as a symbol Kenneth Burke gives an example where while in class he saw a bird flying up in order to get out of a room. This action of the bird flying up in order to get out is due to tropisms; although the windows were open the bird kept flying nervously about the ceiling. The windows were high, they extended almost to the ceiling; yet the bird kept trying to escape by batting against the ceiling rather than dipping down and flying out of one the open windows (4). This particular bird’s instinct was to escape by flying up; hence it ignored the easy exit through the windows. Burke imagines how different things would be if the bird could speak his language. A simple statement would have served to solve the problem. Fly down just a foot and out one of those windows would have solved the problem if the bird could hear the language of human beings this shows how symbolic language can be. Burke gives another example where a bird uses the principle of leverage as an improved method for Unnesting or de birding a Nest but it cannot spread the information to other birds because of lack of language to communicate the invention and make it spread throughout all birddom. Man is considered to be a symbol-using animal; he clings to a kind of naà ¯ve verbal realism that refuses to realize the full extent of the role played by symbolicity in his notions of reality (Burke, 5). The second persona in the example of the bird is the reader because he is the one representing the pronoun ‘you’. The third persona is the bird because it because it is the one used to depict the pronoun they. The audience agency in the examples of symbolism above is to show clearly how symbolic language can

The purpose of life Essay Example | Topics and Well Written Essays - 500 words

The purpose of life - Essay Example Everyone has a purpose, everything has a purpose, and every day has a purpose. I live in my realm and accomplish everything for the purpose of tasting more about the essence of this life. I am a type of want-to-do-something-for-this-life, so I always eager for grasping as much experience as I could to be full-fledged so as to contribute to the society. I hold the youth on my hand feeling like a millionaire who is moving up the ladder of fame. Rich, but solitary, trust no one, and expect for nothing, because anyone does not supply everything I want to buy. Maybe I am asking too much, but honestly, I just want people to know that I am living and not just existing. I am a lonely voice trying to fit in this chaotic world, like a thorn bird searching for a thorn tree to rise above its agony to out carol the lark and the nightingale. I often wonder why our age is said to be the generation that is quiet. I see people of orange-blue rainbow and polka dotted. Expressions of different trails traveled and stories of failure and triumph, so what is silent about us? Have we not kept our youthful curiosity and stumbled upon treasures undiscovered? And shouted from the mountain tops what we have found? Is it that we are silent or is it that someone is just not listening? If people could not understand and encourage, please do not discourage or leave anyone behind. We are the ones who will rule the world in the future. At this moment, we could not go back to be children anymore, yet we are not grown up enough to be adults. We are trying to burst the bubble, to come out of our shells, and to accomplish more than what people out there did a long time ago. But how can we reach such goals if the surrounding people always feel suspicious of our start? How can we climb to the peak of the mountain if parents always shout at us f rom the mountain bases? And what if the cure for cancer is in the brain of someone who is not encouraged to follow his/her dream? Give us a

The Levels Are Core Product Benefits Marketing Essay

The Levels Are Core Product Benefits Marketing Essay BMW has the image of a premium car manufacturer who is know for its well driving cars with a sportier performance than their competition, prime example of this is the fact that BMW only produces rear-wheel drive and four-wheel drive cars. Their premium image comes from the fact that they produce high-quality and relatively high prices automobiles. Even though their prices are relatively high the perceived value level is still at a sufficient level because of the balance with high quality. One of the core product benefits would be technology. For example EfficientDynamics which manages to lower fuel consumption without really compromising the performance BMW is known for, through means such as lightweight construction, a start-stop function, brake energy regeneration and tires with less roll resistance just to name a few. BMW has won many awards for innovation for measures such as these so their technology is at a high and innovative level. Product Attributes BMW was founded in 1916 and its first car went on sale in 1929, a well known and old brand known for its innovation is one of the strengths BMW can build on. Not only in the automobile branch but also known for its aircraft engines and motorcycles. Design, especially under Christopher Bangle recent design has been an important factor, loved by some hated by others the new design direction Bangle took was a hot topic in automobile discussions. What cannot be denied is that BMWs have a distinctive design with some elements that have been in its cars for decades. For example the characteristic grille, first introduced in 1933 and still in use on every car model BMW manufactures. Another part of design is that BMW designs all its products with recycling in mind, Design for Recycling makes sure that the right materials are used and recycling is easier because it is being accounted for at a design stage. BMW has a programme called BMW Individual in which such as the name states a customer can customise its car to great extent. Options such as exclusive paint, leather colours and types and more extensive audio/video possibilities are all part of this programme, all to satisfy the customer to the greatest extent. Support Services The normal delivery of an automobile consists of having it made ready by your dealer and having it delivered to your home. With BMW it is possible to pick it up at the factory it was produced at and have a tour there for example and visit the BMW museum, it is even possible for American customers to make use of this programme and BMW will even take care of the shipping afterwards. An exclusive offering which turns a simple delivery into a whole experience. BMW offers a long 12 year warranty on the body of the car, 3 years on the paintwork and 2 years on the rest with no maximum amount of kilometres used. Furthermore there are programmes that allow you to extend the warranty beyond this time for a premium. Every consumer has access to the BMW group Service Center which can be phoned 24/7 and is free of charge. BMW also offers BMW Financial Services, which is a lease and financing company. They offer lease agreements but also insurance, not only on cars but they even offer home or travel insurance. To summarize BMW produces high quality products which have a few characteristics they are well known for. There are many factors in which BMW has a great product strategy but the most notable factors would be driving quality, BMWs offer a high degree of performance in its cars. Also one very important factor is its technology, most notably EfficientDynamics through which BMW manages to lower fuel consumption and emissions without compromising the quality driving it is known for. There is also the design which characterises its cars as typical BMW and last but not least the high level of support services. Miscellaneous One of the biggest issues global society is facing is global warming, this is especially important in the automotive industry as their products play a (large) part in this issue. Car manufacturers face a bit of a paradox, their product is inherently harmful to the environment yet at the same time they try to be as environmentally conscious as possible. BMW not only tries to be environmentally conscious in their products they also strive to be this in their organisation. As stated on their website all BMW Group employees are guided by the ICCs Business Charter for Sustainable Development. Managers are stimulated to implement environmental guidelines and convey this message onto their employees. Just some examples are reducing the amount of paperwork that goes with every car as it goes down the production-line in the factory to reduce the amount of paper used. Turning off unused factory equipment in the weekends. Grouping the production of same coloured cars together so that the painting equipment has to be cleaned and sterilized less often. BMW Group acknowledges its responsibilities and commits to apply latest the technologies in order to enhance safety and lower fuel consumption and noise and exhaust emissions. As stated previously BMW applies Design for Recycling in which at the design stage there is already being accounted for optimizing the recycling process. BMW also is developing alternative fuel technologies such as BMW CleanEnergy which allows for the use of liquid hydrogen as a fuel. Furthermore BMW Group suppliers are required to adhere to the standards which BMW applies to its organisation and products. It is through technologies such as BMW Efficient Dynamics that the consumer is actually experiencing a lower fuel consumption and lower emissions. All of this achieved through lightweight construction, energy management and modern technology. For example in the Netherlands BMW has 129 models which have a green label, greener labels in turn allow for lower costs for the car. To summarize, although BMWs product is harmful to the environment they try to minimize this through the use of company-wide policies and design philosophy to ensure environmentally conscious production and technology to minimize fuel consumption and emissions. Sources Essentials of Global Marketing Svend Hollensen http://www.bmw.com/com/en/insights/overview.html http://www.bmw-warranty.co.uk/Pages/Information.aspx?page=Products/Comparison.htm http://www.bmwusa.com/Standard/Content/Owner/BMWUltimateService/Warranty.aspx http://www.bmw.co.uk/bmwuk/about/corp/environment http://www.bmwusfactory.com/Environment.aspx?id=282

Eliot Ness Essay -- essays research papers

Who was Eliot Ness? Nearly anyone knows Ness’ accomplishments in Cleveland when he went up against Al Capone. Most also know Capone eventually went to jail for tax evasion, but what happened to Ness and his Untouchables? Did they merely fade away into quiet life? The fate of Ness was quite the opposite, he continued doing what he fell in love with. Taking down corruption on any level. He carried on his war on the mob for an entire decade after Capone, staging daring raids on bootleggers, illegal gambling clubs and generally putting organized crime on the run. Ness’ exploits in Chicago were chronicled in his book The Untouchables, but if he had carried on against the mob, why wouldn’t he publicize such exploits? He actually intended to do so but his life was cut short by a heart attack before he was able.   Ã‚  Ã‚  Ã‚  Ã‚  Eliot Ness was born on April 19, 1903 in Chicago. He was a lucky boy born into an almost storybook type of American family. His parents, Peter and Emma Ness, were Norwegian immigrants who had earned a comfortable middle class life for their family by very hard work and practical living. Over the years, Peter had made his wholesale bakery into a thriving business. It is supposed that Ness gained his father’s work-aholic traits that drove him so hard later in life. Eliot was the youngest of the five Ness children. There was a huge age difference between Eliot and his siblings. His brother whom was closest to Eliot in age was none the less thirteen years older. Hence Eliot received a great deal of individual attention from his parents who were well into middle age when he was born. Due to this Eliot was a remarkable well-behaved boy, full of integrity and enthusiasm. Eliot was an excellent student who preferred his studies to rowdier activities. It is supposed that Eliot’s older brother in law fueled his need for adventure, which eventually drove him to civic duty.   Ã‚  Ã‚  Ã‚  Ã‚  Young Eliot Ness attended the University of Chicago and earned a degree in business and law. When he graduated in 1925 he greatly upset those he loved by choosing a career in credit investigation rather that his planned path of business. During his short lived credit investigator career he studied criminology at night. Two years later Ness managed to be transferred to the Prohibition Bur... ...ng them, the use of the polygraph in police work, and the first successful two way radio networking of police in a city. He also left an undeniable mark upon the city of Cleveland, virtually ridding it of corruption on all levels. The downfall of Capone was the most obvious of his great achievements. Yet Ness left behind one contribution which few men have managed to leave. A legend.   Ã‚  Ã‚  Ã‚  Ã‚  Ness aspired to become a hero in the true sense of the word. Throughout history true tales of heroes are few and far between. He became an idol not only for the people of Chicago, Cleveland and Ohio but for the entire nation. His name to this day stimulates a fascination with the mob, corruption and the men who stood against it. He was also the man who hunted down one of the first documented serial killers in history. Ness left behind a living legend of integrity, honesty, and indomitable spirit. Even though he no longer lives his legacy will carry his memory on in the form of stories, movies, novels and the like. Perhaps Ness is the exemption to the phrase, “Heroes don’t die, they merely fade away.'; For Eliot Ness is one hero, who never faded away.

Banquet Scene

Context of the scene: A banquet has been set. Macbeth and Lady Macbeth enter as King and Queen of Scotland, followed by their court – amongst the noblemen in attendance are Sir Ross and Sir Lennox. As Macbeth walks among the company, the first murderer appears at the doorway. Macbeth speaks to him for a moment, learning that Banquo is dead, but Fleance has escaped. This scene, commonly known as the Banquet Scene, is quite an important scene in the play because it’s a turning point in Macbeth’s life. Indeed, this is simultaneously the high point of Macbeth’s reign and the beginning of his downfall.In a first part, we’ll explore the duality of Macbeth’s character, and show how full of oppositions this scene is. And in a second part, we’ll see how this slowly becomes the beginning of the end for Macbeth. 1. Duality & Opposition This scene depicts a clear picture of Macbeth’s confusing state of mind. We indeed get a lot of diffe rent reactions from him throughout this scene, reactions that are just as sudden as they are opposite. First of all, the arrival of the courtiers and the murderers almost simultaneously shows clearly the duality of Macbeth as King and criminal.It is as if these two sides of him are present in the same room, personified by the noblemen and the murderer. At first, Macbeth is pleased with the news he just received and the murderer, praising him and telling him he is â€Å"the best,† â€Å"the nonpareil† (without equal); moreover, Macbeth's own supposed invincibility is shown: â€Å"I had else been perfect;/ Whole as the marble, founded as the rock,/ As broad and general, as the casing air†. He is the King and he clearly feels like nothing and nobody can stop him anymore. He feels powerful.But on hearing the unwelcome news that Fleance has escaped his treachery, Macbeth's language abruptly changes: â€Å"But now I am cabin'd, cribbed, confin'd, bound in / To saucy doubts and fears. † (25–26). The alliteration of the hard c sounds reveals Macbeth's sense of constraint, in contrast to the freedom and power which he claims to have enjoyed previously. It plunges him back into insecurity. Then Lady Macbeth intervenes and brings him back to reason and the banquet itself. Returning to his guests, Macbeth goes to sit at the head of the royal table but finds Banquo’s ghost sitting in his chair.Horror-struck, Macbeth starts speaking nonsense to the ghost, which is invisible to the rest of the company: â€Å"Which of you have done this? † The guests, confused by his behavior, think that he is ill: â€Å"What, my Good Lord? / Gentlemen rise, his Highness is not well. † Lady Macbeth makes excuses for her husband, saying that he occasionally has such â€Å"visions†: â€Å"my Lord is often thus/ And hath been from his youth/; she then tell them they should simply ignore Macbeth, because acknowledging his behavior wo uld offend him: ‘The fit is momentary, upon a thought/ He will again be well. She then draws Macbeth aside and attempts to calm him by asserting that the vision is merely a â€Å"painting of [his] fear†Ã¢â‚¬â€just like the â€Å"air-drawn dagger† he saw earlier (60). She once again questions his manhood to try to snap him out of his trance: â€Å"Are you a man? † Ignoring her at first, Macbeth continues to address the ghost and charges him to speak but it disappears. After Lady Macbeth scolds him for being â€Å"unmanned in folly† (73), Macbeth finally recovers, returning to his guests and claiming that he has â€Å"â€Å"a strange infirmity which is nothing / To those that know me† and which they should ignore (85).As with the ethereal dagger, the ghost of Banquo appears to come and go, propelling Macbeth into alternating fits of courage and despair. Lady Macbeth tries to soothe her husband. In contrast to the urgent horror of Macbeth's ad dresses to the gruesome apparitions are moments of comparative calm. Each time the ghost vanishes, Macbeth's relief is recorded in softer, more lyrical expression, for exemple when he says later on in the scene: â€Å"Can such things be / And overcome us like a summer's cloud, / Without our special wonder? † (112–114).So the entire structure of this scene shows a man swinging from one state of mind to another, recalling the structure of the earlier dagger speech. Lady Macbeth, on the other hand, remains constant in her judgment. Unlike Macbeth, she cannot see the ghost, and her tone is typically pragmatic and down-to-earth: â€Å"When all's done, / You look but on a stool. † She appears to want to calm his rages, but anger simmers beneath her conciliatory words. It is unclear whether Banquo’s ghost really sits in Macbeth’s chair or whether the spirit’s presence is only a hallucination inspired by guilt.Macbeth, of course, is thick with super natural events and characters, so there is no reason to discount the possibility that a ghost actually stalks the halls. Some of the apparitions that appear in the play, such as the floating dagger in Act 2, scene 1, and the unwashable blood that Lady Macbeth perceives on her hands in Act 4, appear to be more psychological than supernatural in origin, but even this is uncertain. These recurring apparitions or hallucinations reflect the sense of metaphysical dread that consumes the royal couple as they feel the fateful force of their deeds coming back to haunt them. So, serie of oppositions: in Macbeth’s behavior itself; in characters (Macbeth # Lady Macbeth); and opposition reality/surnatural. 2. The downfall of King Macbeth The news of Fleance’s escape angers Macbeth: if only Fleance had died, he muses, his throne would have been secure. Instead, he’s now waiting for the time Fleance will come back to seek revenge: â€Å"The worm that’s fled / Hath natu re that in time will venom breed† (28–29). Throughout Macbeth, as in many of Shakespeare’s tragedies, the supernatural and the unnatural appear in grotesque form as omens of wickedness, moral corruption, and downfall.Macbeth’s bizarre behavior puzzles and disturbs his subjects, confirming their impression that he is mentally troubled. Despite the tentativeness and guilt she displayed in the previous scene, Lady Macbeth here appears surefooted and stronger than her husband, but even her attempts to explain away her husband’s â€Å"hallucination† are ineffective when paired with the evidence of his behavior. The contrast between this scene and the one in which Duncan’s body was discovered is striking—whereas Macbeth was once cold-blooded and confident, he now allows his anxieties and visions to get the best of him.The rich banquet, a symbol of great orderliness and generosity, now becomes a hellish parody of itself. Instead of Mac beth sitting â€Å"in the midst,† dispensing his largesse as he would wish, his throne has been usurped by the bloody apparition of his former friend. Macbeth's language reflects this change. The ghost, so hideous that it would â€Å"appall the devil,† appears to have risen from a grave or a â€Å"charnel-house. † Three times Macbeth sees the ghost, and three times he appears to recover his senses. This alternating structure adds strongly to the impression of Macbeth's loss of control.The short scene is dominated by the repeated word â€Å"blood† and by the idea that a tide of murder has now been initiated which Macbeth is powerless to stop. As noted previously, it is here that the downward spiral picks up pace. Macbeth, having harvested the benefits of his regicide, is beginning to see the down side of his actions. He is seen publicly as a madman, a fact reinforced by his wife's comments that the fit witnessed has been an illness of long standing. Macbet h also refers to ‘tomorrow' (133), indicating to the audience that there is more reckoning to come.Once he sees the ghost, his image as King is changed, tarnished with questions of madness. Macbeth  begins to question his sanity, he can't believe his eyes, yet he cannot look away from Banquo's ghost. In front of his dinner guests, he acts in an unstable, irrational manner. At this point, King Macbeth has lost some of the respect and admiration of his court. His subjects do not look at him the same way after this scene. Macbeth begins the slow descent into madness after this scene, losing his ability to control the future, something that he has killed to achieve.

Women in the 21st Century

Society is constantly changing, sometimes for the better, and sometimes for the worse, and different country’s society’s change at different paces, and some don’t change at all. For some countries, their society will change entirely, for everyone, and for some, their society will change for only one race, or one gender. In Canada, specifically, society and the way the country operated changed for women drastically between 1914 and 2004.Canadians had learned to accept women for their gender, and accept that they had the ability to perform tasks that men could. In Canada’s society, people viewed women different politically, socially, and environmentally when the 20th century began. Some things, however, didn’t change at all for women, and these things are what they still struggle with today. The status and value of women has changed significantly due to the catastrophic events of the Great Wars. During the war, women became the primary bread winners o f the family while the men went out to war.It was the first time in Canadian history that women were eligible to work in factories to support the war effort. Women were able to vote on behalf of their fathers and husbands that fought in the Great War. Judge Emily Murphy became the first female judge of Canada in 1916, appointed by the British Government. The role of a judge was predominantly a male job that held a high status in society. Women were starting to get political job opportunities as women fought for gender equality.Emily Murphy became a beacon of hope for gender equality as she was one of the Famous Five. It wasn’t until the end of the century that a female earned the role of prime minister. Kim Campbell became the first female Canadian prime minister in 1993. During her time served as prime minister, she amended the criminal code to better suit laws regarding firearms and sexual assault. Since the beginning to the First World War to present day, women have earned a position as equals in the political scope.Socially, women began to be more accepted by their families at home, as well as when working, and when outside of their homes. At home, instead of women only cooking and cleaning, they began to do jobs that required more effort and skill. Women were allowed to be educated and receive an education, meaning that they were able to work, and replace a man’s role in a workplace environment. For example, during the Second World War, when men had to enlist in the war, women replaced their jobs in the workplace in the meantime.While at war, women worked in factories to sew and provide for the war, as supplies from Canada were sent to where the war was taking place. Environmentally, women began to be more widely accepted, especially as the 21st century rolled around. During the 21st century, women were still faced with gender discrimination in the workplace. Women in the 21st century are still faced with a glass ceiling, and are not offered the same positions as men are, and are also not paid as much as men are for doing the same positions as them.Furthermore, environmentally, women were faced with a lack of rights to their gender entirely. In the late 1900s, women finally began to fight for equality in Canada, and created many organizations in order to do so. As a whole, women began to be recognized around the world and in Canada especially for their movements to become known, and treated equally. As you can see, people in the 20th century, many people believed that women couldn’t perform the same way that men could, nor qualify for the jobs that men could.Furthermore, many believed that women shouldn’t have been allowed to get an education, and that women wouldn’t be nearly as close as they are today. Specifically, now women can run to be president or prime minister of any country, they also qualify to be lawyers and judges in the supreme court of Canada. Also, women proved them wrong. Throughou t the years, women proved that with hard work and dedication, that anything could be possible. Now, women are recognized politically, socially, and environmentally all around the world, and are widely accepted as individuals.